UX/UI Design
Education
Gamification
UX Journey
Enhancing the experience and engaging students who take online courses amidst so many distractions.
Timeline
6 months
Role
UX/UI Designer
Team
Juliana Ribeiro, Julio Costa e Raely
The challenge
How to make online learning more engaging and effective?
Our challenge was to increase student engagement and motivation without complicating navigation or overwhelming the experience. We wanted to create solutions that would truly make a difference in the user's daily life.
Our user
We created the persona Clara Santos, representing our main user: young professionals studying to change careers but facing difficulties in maintaining focus and motivation.
We mapped her journey to identify moments of demotivation, pain points in navigation, and opportunities for improvement that guided the entire design solution.
Clara Santos
Age
29 years old
Profession
Graphic Designer
Marital Status
Single
Location
São Paulo, SP
FRIENDLY
AMBITIOUS
INDEPENDENT
"Online classes require a lot of focus; sometimes I come home from work very tired, so I need classes that capture my attention and are straightforward."
Research & Insights
We conducted 49 interviews with users from different backgrounds and discovered that most studied about 5 hours per week.
Many reported losing motivation without clear feedback or rewards. These insights helped define priorities, such as encouraging progression, providing immediate feedback, and making the experience clearer and more rewarding.
Solution
The proposed solution was a gamified system: students earn points by completing modules, quizzes, and practical activities, which they can redeem for benefits such as discounts on courses.
We developed medium-fidelity wireframes in Figma to validate navigation, interactions, and flow before moving on to high-fidelity prototypes.
Usability Testing
We conducted usability tests with real users to validate the solution. We observed how they interacted with the rewards system and identified important adjustments to make the experience more intuitive and motivating.
9
Participating users
5
Tasks to complete
1
The task presented the greatest difficulty in execution
"Congratulations on studying the topic! The pandemic has redefined distance learning; I used to not care about it, thinking the quality was poor, but I changed my perspective. It allowed me to transition careers and stay "in the game" in an updated way!"
Thaynara
Conclusion
After completing this case study, I can see how much I have developed by working in a team, enhancing essential skills such as communication and task division, as well as evolving in all aspects of the UX field.
Let's Work Together
I'd love to discuss how we can create something amazing for your users.
Email
Let's discuss your next project
amandarocha1002@gmail.com
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PT-BR
EN-US
UX/UI Design
Education
Gamification
UX Journey
Enhancing the experience and engaging students who take online courses amidst so many distractions.
Timeline
6 months
Role
UX/UI Designer
Team
Juliana Ribeiro, Julio Costa e Raely
The challenge
How to make online learning more engaging and effective?
Our challenge was to increase student engagement and motivation without complicating navigation or overwhelming the experience. We wanted to create solutions that would truly make a difference in the user's daily life.
Our user
We created the persona Clara Santos, representing our main user: young professionals studying to change careers but facing difficulties in maintaining focus and motivation.
We mapped her journey to identify moments of demotivation, pain points in navigation, and opportunities for improvement that guided the entire design solution.
Clara Santos
Age
29 years old
Profession
Graphic Designer
Marital Status
Single
Location
São Paulo, SP
FRIENDLY
AMBITIOUS
INDEPENDENT
"Online classes require a lot of focus; sometimes I come home from work very tired, so I need classes that capture my attention and are straightforward."
Research & Insights
We conducted 49 interviews with users from different backgrounds and discovered that most studied about 5 hours per week.
Many reported losing motivation without clear feedback or rewards. These insights helped define priorities, such as encouraging progression, providing immediate feedback, and making the experience clearer and more rewarding.
Solution
The proposed solution was a gamified system: students earn points by completing modules, quizzes, and practical activities, which they can redeem for benefits such as discounts on courses.
We developed medium-fidelity wireframes in Figma to validate navigation, interactions, and flow before moving on to high-fidelity prototypes.
Usability Testing
We conducted usability tests with real users to validate the solution. We observed how they interacted with the rewards system and identified important adjustments to make the experience more intuitive and motivating.
9
Participating users
5
Tasks to complete
1
The task presented the greatest difficulty in execution
"Congratulations on studying the topic! The pandemic has redefined distance learning; I used to not care about it, thinking the quality was poor, but I changed my perspective. It allowed me to transition careers and stay "in the game" in an updated way!"
- Thaynara Nunes
Conclusion
After completing this case study, I can see how much I have developed by working in a team, enhancing essential skills such as communication and task division, as well as evolving in all aspects of the UX field.
Let's Work Together
I'd love to discuss how we can create something amazing for your users.
Email
Let's discuss your next project
amandarocha1002@gmail.com